McAllen to Host Double Pageant

The Miss Texas World America Organization has selected McAllen to host its 2019 Miss Texas World America and Miss Texas Teen World America Double Pageant. The event will be held August 2 & 3, 2019 at the McAllen Convention Center, and is expected to have approximately 500 attendees (including state-wide participants and audience); generating an estimated $262,500 for local businesses.

“We are delighted the Miss Texas World America Organization chose McAllen for its 2019 Double Pageant, and we are especially grateful to Della Fay Perez- Texas State Director,” said Lisa Ramirez, Convention Sales Manager at Visit McAllen. “Attracting events like this are conceivable with buy-in from local representatives.”

The winners of the Miss Texas World America and Miss Texas Teen World America will advance to the National Pageant in Las Vegas this September 2019.  The National winner of the Miss competition will move on to Miss World. The Miss World final show will be in Thailand in December 2019 where the reigning Miss World, Vanessa Ponce de León, will pass the crown on to the 69th Miss World.

“Since 1951 Miss World has inspired and empowered thousands of young women to use their talents to support the poor, sick and disadvantaged through its ‘Beauty With A Purpose’ charitable program,” said Della Fay Perez- Texas State Director of the Miss Texas World America Organization. “The longest-running international pageant, Miss World is not just a traditional beauty pageant, but rather a platform for women from across the globe to raise awareness and funds in aid of humanitarian causes. The organization prides itself on its philanthropic focus with millions of dollars being raised for good causes every year.”

For more information about the pageant, contact Della Fay Perez at (956) 867-0755. If you are a member of an association or organization and are interested in hosting your event in McAllen, contact Visit McAllen (McAllen Convention and Visitors Bureau) at (956) 682-2871 to find out if your group qualifies for incentives.

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Marisa Butler -Miss World America 2018

Sports Tourism Updates

McAllen continues to prove itself as a premier destination for sports tourism in Texas.

The recently opened McAllen Youth Baseball Complex hosted C&C Sports Winter Nationals Tournament March 8-9, after being rescheduled due to inclement weather in January. The 40-team tournament saw 10 visiting teams coming from Laredo and Corpus Christi.

The next tournament with teams traveling from outside the Rio Grande Valley will be held on May 4-5, 2019.  The USSSA-sanctioned baseball tournament is expected to have 40 teams participating in the Cinco de Mayo Tournament.

Cinco de Mayo weekend is turning out to be a sports-driven weekend, with the local Tigres Soccer Club set to host its International Soccer Tournament at the McAllen Sports Park. The event will have an estimated 70 teams vying for the championship, with 30 teams coming from Mexico.

In a partnership with McAllen Independent School District, the UIL 5A Region IV Boys & Girls Golf Championships will be held in McAllen April 12-13, 2019. The state-qualifying tournament will take place at the Palm View and McAllen Country Club Golf Courses.

Also in April, Atlas Soccer will host its Spring Tournament April 20-21, 2019. The annual tournament is expected to draw 60 teams with 20 visiting teams from Mexico. In other sports news, the Youth Fast Pitch Softball Park is expected to be ready for play August 2019, and the CVB team is actively seeking partnerships with local tournament directors and the McAllen Boys & Girls Club to make the tournament-quality park a destination for visiting teams.

Film Industry Interested in McAllen

Several film projects are showing an interest in McAllen, and for many different reasons. From tacos to butterflies to helping tell the true story of all our wonderful city has to offer, the bright lights are shining on McAllen.

Exposure such as this is valuable in offsetting the rampant misperceptions about the South Texas region, and McAllen specifically.

Eight different film projects have reached out to Visit McAllen in the past 2 months, as well as numerous print and electronic free positive coverage opportunities.

Upcoming Sales Events – January 2019

January 2019 sales trips the Visit McAllen team has planned:


Chicago Outdoor Adventure Show – January 12 – 13, 2019 in Chicago


Southwest Showcase – January 23, 2018 in Austin, Texas


Space Coast Birding  & Wildlife Festival –  January 23 – 28, 2019 in Titusville, Florida


American Bus Association ABA Marketplace –  January 25-29, 2019 in Louisville, Kentucky

South Texas Theatre Auditions November 13, 2017


South Texas College Drama Department Announces South Texas Theatre Auditions in November


McAllen, TX (October 31, 2017) – Drama departments from colleges across the nation will begin scouting exceptional talent from the Rio Grande Valley beginning in November.


In collaboration with the University of Texas at Austin, PSJA ISD, and South Texas College’s Drama Department, South Texas Theatre Auditions (STTA) will begin offering high school seniors and college students from the Valley who intend to pursue a degree in theatre, an opportunity to present monologues, musical theatre selections, and technical theatre portfolios for the consideration of college admissions representatives.


Auditions will be held Nov. 13, 2017 from 9:00 a.m. to 4:00 p.m. at the South Texas College Cooper Center for Communication Arts, located at 3200 W. Pecan Blvd. in McAllen.


Universities attending South Texas Theatre Auditions as of press time include The University of Texas at Austin, Texas A&M – Corpus Christi, University of Texas at El Paso, Abilene Christian University, and University of Texas Rio Grande Valley.


“This is a new venture for us,” said Drama Department Chair Joel Jason Rodriguez.  “We are excited to be working in partnership with PSJA ISD and The University of Texas at Austin on this project.  We believe education makes a world of difference in people’s lives.  Students across the Rio Grande Valley will have an opportunity to audition and present their work to university representatives from some incredible theatre programs across Texas.”


STTA is a pilot program between The University of Texas at Austin and local theatre educators from across the Rio Grande Valley. Students interested in attending the auditions can register at STTA.FINEARTS.UTEXAS.EDU.


For more information, call (956) 872-2639 or email


Halloween MASQUERADE Soiree

The event of the year!! Portion of proceeds go to RGV Diabetes Association. A night filled with local talent including ballerina, contortionist, opera singer, etc. Think Phantom of the Opera/ Eyes Wide Shut …very mysterious…eerie feel throughout the night. Food from Alberico Fine Wine, dessert by Birdie Bistro, mask contest, gown contest, dancefloor and live DJ. EPIC night in the making with the best view in the RGV!!!

Sky Tower Club 200 S 10th st, floor 17 McAllen, Tx 78501

Saturday 10/28/2017 9:00:00 PM-10/29/2017 2:00:00 AM

For more information contact: Erica Castillo at 956-279-3469