CVB Press Release Archive

What is MXLAN?

MXLAN is created to be a true destination event with the purpose of attracting visitors from throughout Texas and Mexico. The 5-day summer music & interactive arts festival celebrates the past, present, and future of Mexico’s cultural influence on our world. The festival will take place in and around McAllen’s Convention Center from July 24-28, 2019.

Visitors can catch 5 days of free musical performances at the MXLAN Breakthrough stage, watch street artists, visit artisan markets, and walk in street parades at sunset- with a letter burning ceremony each night of M-X-L-A-N. Free-to-all.

Event goers can join in on real calenda-style street parades with live music, giant dancing dolls, and an unforgettable experience – Oaxaca’s La Guelaguetza performers sharing ancient traditions with a new generation.

Tickets available for the 7/16 MXLAN Unite Music Festival, Mezcal & Tequila Catrina night, Circo Hermanos Vazquez, Firemasters, Neon Nights 5K, Sabor de Mexico, MXLAN Mindgames e-sports, and La Guelaguetza.

There are also plenty of volunteer opportunities available, so if you or any organization would like to be part of this historical event, please contact Lisa Ramirez at or register online at

For more information and a detailed schedule of events visit

McAllen Tourism

McAllen Tourism in Uptrend

Published June 2019

Tourism is vital to McAllen’s economy, and the industry has been in an uptrend thus far in 2019. According to the Texas Hotel Performance Factbook,room revenues in McAllen were up 16.5% in the first quarter compared to the same time last year. In addition, hotel occupancy and average daily rates were up 3.4% and 8%, respectively.  This means more people are traveling to McAllen and hotel rates are healthy.

“When hotel occupancy and rates are both trending upward, this means our local hotels are getting a steady flow of travelers without having to sacrifice rate to bring them in,” said Robert Lopez, Interim Vice President of Visit McAllen.

This fiscal year, Visit McAllen has booked 55 conferences, meetings and sports events, generating an estimated $12,212,390 for local businesses with more than 17,000 room nights for local hotels.

“Our goal is to bring visitors to McAllen because visitors mean money. They shop in our stores, eat at our restaurants and stay in our hotels, and they are essential to have a thriving economy,” added Lopez.

Visit McAllen is a division of the McAllen Chamber of Commerce. Its mission is to position McAllen as a regionally, nationally and internationally recognized destination by developing marketing programs, gaining positive media exposure and directing sales outreach to attract visitors and conventions to stimulate economic development and growth.