Lopez Named Interim Vice President of Visit McAllen


McAllen Chamber of Commerce President/CEO, Steve Ahlenius, has named Robert Lopez Interim Vice President of Visit McAllen. Lopez has served as the organization’s Director of Sales for seven years and has 13 years experience working in the hospitality industry. As Director of Sales, he has accounted for 73% of the total hotel room nights generated by the McAllen CVB over the last seven years, with an estimated economic impact of $73,054,182.

“We have made major strides forward in positioning McAllen as a premier destination for meetings, conventions and tournaments, and I look to continue that momentum and having a positive impact on the tourism industry,” said Lopez

Lopez is a member of the National Association of Sports Commissions where he earned his Certified Sports Event Executive accreditation and is responsible for revitalizing the sports tourism industry in McAllen. During his time as Director of Sales, McAllen hosted the Texas Amateur Athletic Federation Games of Texas and Pop Warner Southwest Regional Championships twice, for the first time in each organization’s history.

“Rob brings a keen insight and understanding of selling and booking events. He is whip smart and dynamic. The McAllen CVB is on pace to have a record year and I wanted to ensure that momentum Nancy Millar started this year continues.” Said Steve Ahlenius, President and CEO of the McAllen Chamber of Commerce.

Lopez is a McAllen native and graduate of the University of Texas-Pan American where he earned a degree in Broadcast Journalism. He is a member of the Texas Association of Convention & Visitors Bureaus where he served on its board of directors in 2017.  In addition, Lopez is a Leadership McAllen graduate and a member of McAllen’s Parks & Recreation Advisory Board.